Top Honors For “Bring Lindbergh To Life” Campaign
Posted by admin under: Main Nov 08Recognized for the creative “Bring Lindbergh to Life” campaign used to promote the eon at Lindbergh condominium residences, Evolv received two Gold awards at the 27 Annual Greater Atlanta Home Builders Association OBIE Awards from the Sales and Marketing Council on Sat. Nov. 3rd, 2007.
Specifically, with 600 entries this year alone, the OBIE Awards are the highest level of recognition given by the Atlanta housing industry. Each year, the Greater Atlanta Home Builders Association presents OBIE Awards for major achievements in building, marketing and remodeling. The OBIE Awards, previously called the Professionalism Awards, began in 1980 and have grown throughout the years to now feature 124 building, remodeling, marketing and personal achievement categories.
Evolv, a full-service real estate solutions group, received Best Advertising Campaign and Best Marketing Campaign honors for the “Bring Lindbergh to Life” campaign developed with branding agency partner, PUSH. Special thanks to PUSH for brining a lot of energy and creativity to this campaign in a category that’s historically conservative in its marketing approach.
As a metaphor for brining life to the Lindbergh area of Atlanta, the campaign utilized mannequins to symbolize people living in the eon at Lindbergh community. The launch of the campaign included placement of more than 100 mannequins en masse under the cover of darkness on Piedmont Road. The mannequins were also incorporated through all marketing elements including everything from advertising and community outreach, to throughout the sales gallery and public relations efforts.
Situated between Buckhead and Midtown, eon at Lindbergh offers one and two-bedroom residences starting from the $180s. As part of the Lindbergh City Center urban community, eon is just steps away from the Lindbergh MARTA station, and a variety of shopping, dining and entertainment venues.
Adding to its amenities, eon at Lindbergh residences are an environmentally-friendly living option as an EarthCraft® certified development designed to protect and improve the environment.
The eon at Lindbergh sales gallery is located on Main Street in Lindbergh City Center and includes one full-size, decorated model condominium residence. For more information, visit www.eonatlindbergh.com or call 404-846-2208. eon at Lindbergh is being developed by The Dawson Company and Lane Company with Evolv serving as the marketing and sales group.
Source: Top Honors For “Bring Lindbergh To Life” Campaign
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